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December 21, 2013

History, Holiday Cards and that Obama “Visual Propaganda” Machine

Obamas Holiday Card 2006

If it’s a little harsh, this 2006 post at the Chicago Reader is an interesting read in light of today’s media attack on Obama’s White House over its use of (or, should I say, brilliance with?) visual marketing. The card circulated around Chicago in 2006, published by Obama’s campaign committee. Keep in mind, by the way, that the operation, on behalf of the sophomore Senator, was geared toward a 2010 Senate re-election campaign, not a 2008 presidential run.

Before Souza (the White House, Flickr and Instagram edition), before Callie Shell and before Obama was running for President (though who knows what was in the head of that king maker, Axelrod?), the Obamas were exhibiting some very sophisticated moves, and product, when it came to photography and photojournalism.

Mainly though, the thrust of the Reader’s hostility had to do with the photographer. Not just who it was, but that the Obama’s made a big deal out of it, prominently highlighting the photo credit on the back. Who knows, maybe a lot of second year Senators were distributing family holiday cards that year.  But not photographed by Annie Leibovitz.

  • Stan B.

    I’m every bit as weary, appalled and disgusted every time I see his face now, as I was at seeing the image of the previous office holder.

  • indybend

    Without sophisticated imaging would he have been able to overtake Hillary Clinton in 2007-2008? Somehow i doubt it, and I don’t blame his campaign a bit for using every tool available to them.

  • bystander

    Truly! It seems we have a choice between smarm and smirk. So hard to choose… If the previous was smirk that gave way to smarm, I can only imagine the next will be smug. Something to look forward to, eh?

    Dammit, Disquis, this was supposed to be a rely to Stan B.

    • Michael Shaw

      Can you email us your Disqus problem and what browser you’re using? Send to openbag and use

  • Scarabus

    If this was an official campaign card “paid for by Obama 2010,” then they might have been legally obliged to use AL’s name.

  • Lee

    So amazed that in light of today’s media attack on Obama’s White House over its use of


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