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March 1, 2012

An Obama, UAW, “Apple Geek” Mitt Hit squad?? : The Latest Romney Vid

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Starting to set their sites on November, it looks like Team Mittens is using the web ad, and some choice editing, to exploit political, cultural and, especially, racist stereotypes. Let’s break down the memes in this latest Romney ad, provocatively titled “Kill Romney?”.

Meme A: Targeting of smarty-pants white liberals by way of product-placement.

The ad is built around the claim that the Democrats tried to steal Michigan by urging party members to vote for Santorum. Witness the alleged Democratic strategist/operative using Apple’s flagship products, the Apple logo conspicuously present on screen for the first 17 seconds and the “MacBook Pro” and white iPhone splashed with Obama logos.

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What does it mean? Latte-drinking, college-educated, Apple-using, liberals who are too smart for their own good want to take your election away from you.

Meme B. Beware the agenda of a Black president and black union members (the luxury car riders on the entitlement train) who support him.

Take away the home team, Romney and the FOX anchors, and you’re left with two faces in the ad (conspicuously set in urban Chicago). Most odd and conspicuous is the quick flash of a black woman, her cap, like a hoody, giving her a gang vibe, adjacent to a  huge UAW logo. Then, we have Obama who looks somehow darker than he usually does.

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Meme C: Death to Romney.

Thwarted in Michigan, the antagonists in Meme A and Meme B decide the “Kill Romney” strategy must be escalated. Without leaving much to the imagination, after quick cuts offer a pieced-together suggestion of “hammer” “attack” the keyboard finally types out the odious message: “Time to take the ‘Kill Romney’ strategy to the next level.”

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Once the intent is established, the ad concludes with Obama, in a black-and-white frame, seeming to engage in a sadistic chuckle.

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Among other questions, I’m wondering if what we’re seeing here is the Romney campaign testing whether they can get away with trafficking in violent suggestions and racist stereotypes without being challenged?

“Kill Romney?” video.

  • psychohistorian

    Your question about trafficking in violent suggestions and racist stereotypes without being challenged is correct but they are comfortable controlling the challenges since they control the media they will be made through.

    We are at the point of moving faster on the slippery slope, not just starting on it. 

  • psychohistorian

    Your question about trafficking in violent suggestions and racist stereotypes without being challenged is correct but they are comfortable controlling the challenges since they control the media they will be made through.

    We are at the point of moving faster on the slippery slope, not just starting on it. 

  • Marie

    This is a step up from Willie Horton, imho. I would think Apple would be not best pleased at their “placement” here. 

  • Gasho

    Baloney.

    The republican strategy is Baloney. These claims are Baloney. The Republican leadership has been Baloney. The obstructionism to progress is Baloney. Their claims of being pro-family, morally upright, and good for America: BALONEY.

    Obama is a terrorist? Baloney. Obama is muslim? Baloney. Obama is responsible for the economic downturn? BALONEY. Obama’s missing birth certificate? Baloney.

    Trickle down economics? Baloney. Pro-growth austerity? Baloney. Cutting Medicare and Social Security to fund tax cuts for the ultra-wealthy? Baloney.

    That’s all they’ve got.  100%.  It should be called out every time, and let me tell you.. “Bull Sh*t” was certainly my first choice of words here.. but Baloney works pretty well.  And maybe adopting a standardized term and echoing it every time we see it would be helpful.

  • Shirley

    It is amazing to me how quickly Apple has become demonized as an animal of the “radical left.” Look at all the snarky — or worse — attacks from the right about smart-phone-toting Occupy Wall Streeters and unemployed “hippies” who churn out anti-capitalist screeds on Macs in their parents’ basements. Looks like that famous “1984″ Apple commercial was prescient in more than one way …

  • Anonymous

    In re: the “Death to” thing.

    Yet another example of the tried and true (boy, it hurts to use such a nice word as “true” in this context) Rovian Accuse Your Opponent of Your Worst Faults method of defusing criticism. (The source of this strategy is, I believe, Mr Rove’s perceptive observations of the success distraction techniques employed by his long time dry-drunk benefactor.)

    Eliminationist rhetoric is part of the right-wing life style — tough guys hate cockroaches and know exactly what to do when confronted by cockroaches. ‘Course, talking like a Nazi can have adverse consequences when you’re trying to convince the undecided … unless Everybody Does It.

  • Ronglover4559

    Thank you for catching this, analyzing it, and knocking it down.  Let’s get ready for more just like it.

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