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March 11, 2012

Coming Soon: The Joseph Kony Tour Package

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Talk about geo-political history, genocide and web marketing which pulls at the heartstrings. Paired with WAPO’s Joseph Kony slideshow, I encountered this ad for a “Band of Brothers” tour package hitting the emotional touchstones of the Great War for those of all religious and cultural backgrounds. The ad is a classic, isn’t it, for the way it plays on guilt and remembrance?

Here’s a snip of the ad copy:

Return to 1944 as the Allies prepare for the invasion of Europe on our Beyond Band of Brothers tours. These all-inclusive historical tours visit iconic sites such as the beaches of Normandy, the Ardennes forest and Hitler’s Eagle’s Nest. Or join our Holocaust and Central Europe tour for a challenging yet rewarding experience. The end of the 11-day Beyond Band of Brothers tour overlaps seamlessly with the beginning of the Holocaust and Central Europe tour, a unique, 19-day trip that is the ultimate World War II tour.

To really seal the deal, though, how about a stop through Uganda first?

(photo: Jahi Chikwendiu / THE WASHINGTON POST caption: Sept. 15, 2004: Children gather at the children’s shelter called Noah’s Ark in the northern Uganda town of Gulu. Every night, more than 25,000 children leave their villages or camps throughout the district and walk to Gulu to escape being killed or abducted by Joseph Kony’s Lord’s Resistance Army (LRA), which is waging war against the Ugandan government.)

  • bks

    I’m calling bullshit on the Joseph Kony story.  He’s already been declared a war criminal.  His forces number less than 10,000, probably less than 5,000.   All this story proves is that Oprah Winfrey is a force of nature.   It’s more of the Professor Moriarty crap.  It’s never just one guy,
    not bin Laden, not Saddam, not Noriega, not Kony.


    • Stan B.

      Who ever said he was a lone boogeyman abducting children by his lonesome!? He has an… army- who you have seemed to locate since you seem to know their exact numbers, something even our American advisors on the ground have failed at. Perhaps you can lend them your expertise- or shut the hell up about something you know nothing about.

    • Scott McArthur

      The Islamic Republic of Sudan or the genocidal Khartoum dictatorship as I like to call it (you know the guys who brought you Darfur) has funded Kony for years in a effort to disrupt the formation of the South Sudanese Republic.  Now the South Sudan is a reality they have lost interest a bit, but Kony will be a problem until he is incarcerated or dead.  As a matter of simple justice it would be a good thing to get him, even at the cost of some coin and some soldiers lives. 
      I have yet to see a convincing argument that doing so will destabalize the region.

  • Thomas

    I haven’t seen much in the way of a formal critique of the video, of just what is it about the way it is put together that has resulted in so much interest. Mostly the analysis rides on the narrative of a younger demographic pushing distribution on social media as the primary explanation for its chart-topping success. Kids are gullible, communication is global, and thus etcetera etcetera.
    With regards to its style and structure I was blown away by how deeply it mimicks the 2008 documentary “Dear Zachary”, an absolutely wrenching movie that delivers its agony with such force it’s almost impossible to absorb it without sharing it. There’s no way to know if there was any direct influence, but the effect is so well suited for purposes beyond that one movie that it now seems surprising that it hasn’t been more widely imitated. We’ll see more of the style now, though, most definitely.

  • Notfullyformed

    THIS is pornography.

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