Archives About Staff BagNews is dedicated to visual politics, media literacy and the analysis of news images.
January 19, 2012

$how Me the Omney

OMNEY bank

Witnessing Romney suddenly go “dear deer in the headlights” again last night on the subject of his personal wealth — this time addressing the question in the S. Carolina debate about when he would release his taxes and for how many years — my mind turned to a pair of comments on the Bag the other day.

Responding to this post and image, there was the following exchange:

Philip Perdue: I said it elsewhere, and I’ll say it again here, since it’s all over this image too: Romney’s campaign logo is a perfect graphic illustration of what “1%” means.

Just look at it. Graphically, the ‘R’ could represent something like demographic diversity: the red, white, and blue shapes kind of look like human profiles, or busts. No doubt it’s a nod to the GOP’s struggle against its own reputation as the party of the white (and rich).

But something more significant happens, though, when we see ‘the people’ in the logo: they are separated–by design!–from the ‘omney,’ which – and it’s hard to believe no one in the Romney campaign has noticed this – spells ‘money.’

Believe, America. In ‘Romney,’ the people are separate from the money.

Thomas Gokey: I don’t know how I could have possibly missed the omney money anagram.

Honestly, who in their right mind thought that the official Romney logo was good design? The logo practically changes his name to Omney. I had to retrain my brain to read it as Romney instead of Omney the first dozen times I saw it. Omney is the sound that Bain makes when it eats a business, omnomnom.

OMney sign better

If there’s something about these comments that seem all-too-random and a bit like a parlor game (the guy could have been named Erom Mitny, someone who seems to feels too small inside), I’m now having trouble, too, looking at the Romney logo the same way I did before. With Mitt’s money repeatedly sticking out as a factor jumbling an otherwise buttoned-downed campaign (the issue undermining Omney’s good faith and credit with the American public), the sign only helps confirm that for me.

(photo 1: Joe Raedle/Getty Images caption: Cora Manning waits to listen to Republican presidential candidate and former Massachusetts Gov. Mitt Romney during a campaign rally at Wofford College on January 18, 2012 in Spartanburg, South Carolina. Romney continues to campaign for votes in South Carolina ahead of their primary on January 21.photo 2: Charles Dharapak/AP caption: Supporters wait for Republican presidential candidate, former Massachusetts Gov. Mitt Romney to arrive for a campaign event at Andrews Field House at Wofford College in Spartanburg, S.C., Wednesday, Jan. 18, 2012.)

Comments Powered by Disqus

Refresh Archives

Random Notes