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June 3, 2011

Romney Kick Off: Really, Half-a-Suit?

Romney candidacy

Romney in a vegetable garden? Romney’s new uniform a half-a-suit?

It’s no surprise this photo exposes a row of port-a-potties beyond the hay wagon. It’s because, as much as the campaign is bursting with cash, and the advance people are in place, it doesn’t line up. Romney is a stiff and short-tempered corporate guy who has to strain to be personable. Play him as a non-nonsense managerial type who is plenty competent, thank you very much, without having to have a beer with John Q. Public and he’s got a chance. Try for folksy or “everyday” and you can forget it.

(photo: Darren McCollester/Getty Images caption: Former Massachusetts Gov. Mitt Romney (2nd L), with wife Ann (L), prepares to announce his candidacy for the Republican presidential nomination June 2, 2011 at Bittersweet Farm in Stratham, New Hampshire. This is Romney’s second run for president following his bid in 2008 when he lost out to U.S. Senator John McCain (R-AZ).)

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