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March 11, 2011

Trolls Trending

TGI the weekend. It has been an indescribably draining week what with the shocking legislative move by GOP legislators in Wisconsin successfully undermining the unions and the people of Wisconsin, the hellish turnaround in Libya, the anti-Muslim show hearing in DC, and then the massive earthquake and tsunami in Japan yesterday. I don’t do cat blogging (okay, I think I did it once), so I’m going with the next best thing.

Maybe it’s twisted going from a novice war photographer’s first experience with decapitation to these little heads but, believe it or not, I used to play with these things when I was a kid (my wife seems to recall boys and girls played with them equally). So, for a respite from the swirling madness, and hoping the offbeat subject matter might also beckon some good, old fashioned Bag discussion, I’m interested in your take on the 2.0 redesign of these little creatures.

Before jumping in, though — and, because I’ve always been jealous of Digby’s ability to splice in those long and incisive quotes — I thought I’d also offer up this slice of cultural analysis, the riff coming by way of The 20s:

The classic troll doll toy recently got a makeover, and the results are utterly terrifying. As you can see, the old troll dolls looked like trolls. Which made sense. That is not the case with these new troll dolls. No, someone decided that the new batch of troll dolls needed to look like a cross between Marge Simpson, Bratz, Joan Rivers, and a homicidal maniac. The one in the center looks ready to feast on your carotid. I don’t know what on Earth compels doll manufacturers to so completely distort the face of every doll they make. My kid has a Barbie and it looks like it spent six weeks at a Columbian rhinoplasty clinic. What parent or child asked for dolls like this? Why can’t dolls look normal anymore? Are these people completely deaf to criticism? DON’T MAKE DOLLS THAT LOOK LIKE THEY WANT TO EAT ME.

That take was stimulated by a piece at NY Mag’s Vulcan by someone a bit older, I’m positive, who likely remembers these toys and can feel the blasphemy as a direct affront to his or her memory, writing:

The once-beloved Troll Dolls have been turned into crazy-skinny alien girls. Also: Trolls do not wear bows in their hair. This is a disaster.

Not to say, by the way, that this palate-cleansing subject came out of nowhere. Roaming around in the Tumblr-verse, the Trolls — as a mirror, I imagine, held up for us to compare life in the ’10’s as compared to the simpler years of 1963 – 1965 — are just running amok right now.

  • Anne

    The Horror! The Horror! It’s the miniskirts that bother me.

  • Anonymous

    There is a site which does (mainly) gender related image analysis and also did the trolls (apparently trollz is the correct spelling) http://thesocietypages.org/socimages/2010/08/12/more-sexy-toy-makeovers-lisa-frank-trollz-and-cabbage-patch-kids/

    These dolls are more gendered. I think you could start a congressional probe if you had one in a burka

  • tinwoman

    Well, you have to remember the trollz have had their own animated series for a while now, and the new dolls look like the characters (there are boys too), and to appeal to kids they made characters like they usually do, to look like the really cool teens the kids hope to be in a few years. Also, the trollz are now more of a Bratz rip-off. The old trollz went for childishly cute, like the Smurfs. The appeal was to a different genre and a different age group (or, perhaps older children were less sophisticated then).

  • Eepotts

    Just seeing the old versions of the trolls made me think this was going to be a yet another discussion in response to Charlie Sheen calling his ex-coworkers trolls. With that said, I am horrified by the new design. The originals were relatively gender neutral (other than hair color) and this is just yet another child’s toy that has been creepishly sexualized for our female youth.

  • Mjfgates

    They.. live down under a bridge, giving handjobs for crack? Er, yeah, maybe that.

  • nj progressive

    My sister and I played a lot with our trolls back in the 60s. They weren’t expensive. You could make clothes for any and all narratives you wanted using felt, a little glue, some snaps, and bits of this and that in Mom’s notion box (we had a whole Sherwood Forest of Robin Hood, Maid Marian, and the Merry Trolls in one scenario when we played with friends; there were many other stories we acted out with our trolls).

    The original trolls had bodies as round and big as their heads, not the attenuated (anorexic?) bodies of this latest incarnation. In the 60s they were an anti-Barbie: not gendered (or not gendered much), more childlike body proportions, not sexualized, not designed to make you buy outfits and accessories, not to mention the whole Barbie posse (Skipper, Marge, Ken, et al.). My sister and I had about 5 trolls between us, and one was a small pencil-topper that always had to be the troll baby!

    But playing with their hair was definitely part of troll-play, even for boys.