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October 6, 2010

Rove’s GPS Locates Rich White Man Lobby


Karl Rove and his stealth, megabuck and potentially illegal campaign PAC, Crossroads GPS, is really tipping its hand with this one.  If you’ve been following the campaign juggernaut, you know Crossroads has been cranking out attack ads like hamburger. At least in this case, though, Karl’s handiwork functions more like a reflection on Karl and his backers.

For example, if you watch their Nevada Reid attack ad lambasting “Obamacare” and the pain being felt as a result the state’s huge unemployment rate, look who they’re portraying as the victim?  Yeah, the white guys in designer suits with the fancy haircuts.

As Rove visually riffs off the street corner’s truly unfortunate, I’m somehow having trouble nailing down his conclusion here.  Is it: vote Reid out so this guy — a young, fast-rising health care executive, perhaps — doesn’t have to pawn his rolex?

Video :Crossroads GPS “Thanks Harry” Ad‬

  • Enoch Root

    The guy in the suit is an aspirational symbol. Republicans, and the right-wing in general, view themselves as aspiring towards that kind of Rolex-wearing success.

    In fact, I think the real way to disrupt this kind of ad is to just give Republican voters a silk suit and a Rolex. Forget media buys, just hand out fancy clothes and a leather briefcase.

  • g

    Seems like we’ve seen enough pictures of unemployed people in the news and magazines, and they look quite a bit different than this guy. They’re usually standing in line, stoic, with relatively neutral or mildly hopeful faces – or no faces at all, like these folks. Hands at their sides, not moving. These magazine and TV pcitures are usually pretty diverse. And there’s always a broad variety of clothing styles, too, ranging from pant-suited women to docker-clad men. The mood is almost always that of quiet endurance, guarded optomism.

    So to show this guy, sitting down as though defeated, his legs open in a position of exposure, his expensive suit in disarray, his head bowed and his hand up to his face as though dashing away tears -reads like some other kind of crisis than job-hunting. My first thought was of Mad Men’s Don Draper or another character, collapsed in drunken despair.

    With so many images all over the internet and news of stoic, uncomplaining enduring job-seekers of many races and levels of affluence, this one comes off as a baby, a whiner, a weak sister, he can’t take it.

    • Michael Shaw

      Don Draper because of the theatrics. Your comment sent me back to watch again. The agony!

      By the way, love how Karl splits the ideological difference with blue shirt and red tie.

  • Stan B.

    How many people go to work in NEVADA dressed like that???

  • tinwoman

    This is so unsubtle it could end up backfiring. We’ll see.

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