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September 25, 2009

Your Turn: Carlyfornia

carlyfornia-2.jpg carlyfornia-1.jpg carlyfornia3.jpg

First I thought those were pills.

…But really, I think teasing this ad apart is a worthy exercise to better understand how “Carly,” a former-Fortune 500 exec, and a woman taking on Barbara Boxer (and orienting herself as the dog versus the cat), approaches the challenge from a branding/Mad Ave/web/demographic perspective. (On the “good vs. bad” screen, by the way, does the ad seem to play with the association of Boxer wearing a hijab? …Maybe I just hallucinated that.)

(Anyway, here’s Baratunde’s video with some well chosen twitter snark, and here’s Carly’s website.) Also note, Photoshop seemed to turn these screenshots more pink than the originals.)

(ad creators: still looking)

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