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January 10, 2008

Hillary’s Study

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Hillary-Taping I thought this NYT front page image today was particularly clever.

It seemed to be saying, or reminding, how Hillary — just as much as she seems to be finding her own voice right now, and striking a blow for women and society by vigorously challenging and exploding gender norms and gender bias — remains extremely savvy when it comes to creating a persona and shaping perceptions.

Obviously, it is not lost on the Mandy Grunwald’s of the political consulting world how much the gender backlash (or, as one reader here coined it, the “anti-anti-Hillary” backlash) also represents an enormous opportunity.

(Of course, I understand how the idea that Hillary, women or the country had some kind of breakthrough last week is not very satisfying to those who feel the campaign had been looking, all along, for the chance do some triangulation around the women’s vote.)

(image: Nicole Bengiveno/NYT.  January 9, 2008.  nytimes.com.  caption:Senator Hillary Rodham Clinton did live television interviews from her home in Chappaqua, N.Y., on the morning after her victory.)

  • Amber Vaesca

    The first impression I had of this photo is how media oriented everything has become. The study has long been the refuge of the cerebral. A place to go where you can get away from the world and surround yourself with books, stuffy furniture, and maybe even a fireplace. A place of comfort—but here we have what looks to be more like a contrived set on a sitcom. The room is bursting with gear, so much so that the actual human which presumably has a relationship with this room, is partially obscured by the artifices of the media production machine. We can presume the gear is all very temporary, but it doesn’t seem that way from the shot. It feels as much a part of the room as the decorations on the wall. You can feel the great eye of the world prying in on every facet of her life, until there is no life left but the interface between a set piece, the delivery mechanisms, and the audience.

  • http://grillman-and-luna.blogspot.com Grillman & Luna

    Thanks Amber Vaesca. Life as a Stageset? Anybody remember the THE SOPRANOS ad that the Clintons produced? Now it’s Politics as Soap Opera becomes Soap Opera as Politics. As we see in France right now, with the President and Carlabruni. And look, it works. In the media-saturated world, the Showman(woman) is King (or Queen) — or both, if the Clintons are elected. They’re learning as they go, how to use thier natural Soap Opera lives — and savvy — to blend it all into a Pilot that will sell. Will Chelsea ever speak? Can she even speak? Stay tuned.

  • http://home.comcast.net/~sfs73/index.htm MonsieurGonzo

    ref : “how media oriented everything has become
    nice post, A.V. So, we’ve gone from, say ~ William Whyte’s mid-century modern classic 1956 Fortune Magazine article (Organization Man) => summary: “The Organization Man believed in the essential rightness of large groups–and in the essential wrongness of the individual. He felt very strongly that people had a moral obligation to ‘fit in’. To Whyte, this represented an important shift in American values. Americans were not merely working differently now; they were voting, praying, dressing, buying, and loving differently, too. And all this flowed from changes in corporate culture. …to a postmodern ethic, oh ~ let’s call her The Media Being, fwiw.
    Fascinating to me is not just how leaders/celebrities project themselves in ‘one-to-many’ broadcasts ~ but how the peer-to-peer (you and me = MEDIA BEINGs) are now transforming our own workplace “cubicles” into virtual micro studio sets; e.g., backgrounds, lighting; the MySpace Office as stage set: as more and more we realize that we, ourselves work = perform, thus: ON THE AIR.