July 6, 2006
This billboard, touting the new white Sony PSP (Playstation Player), was recently launched in Amsterdam.
Perhaps the real question, though, is: Are we being set up?
Isn’t “buzz marketing” supposed to be provocative enough to shake things up, but not past the point where the ad/message/image loses all ambiguity? To the extent the ad attracts the attention of sites like this — whatever our determination about the image — isn’t that “a win” for the corporation, and the campaign?