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July 20, 2004

Blackspot on Nike

blackspot

According to Adbusters, the biggest problem in producing the first anti-corporate, anti-brand, anti-Nike sneaker was finding the right factory. After a world-wide search, they came up with one in Portugal that, they claim, is unionized, has a perfect safety history, pays fair wages, and offers generous paid holidays, free medical care, and an hour-and-a-half lunch break.

Adbusters reports that they have” taken almost 8000 pre-orders for the “worker-friendly, earth-friendly, animal-friendly Blackspot sneaker. They also say that they have over 200 independent stores lined up to sell it.

For more information on the blackspot sneaker, click here.

Demo advertising clips here.

  • http://wigwambam.org dredre

    Um. Too bad it looks EXACTLY like a CHUCK TAYLOR All-Star.
    What good is an anti-branding sneaker that already looks like one of the oldest, most well known brands of sneakers out there?

  • http://wigwambam.org dredre

    Um. Too bad it looks EXACTLY like a CHUCK TAYLOR All-Star.
    What good is an anti-branding sneaker that already looks like one of the oldest, most well known brands of sneakers out there?

  • http://wigwambam.org dredre

    Um. Too bad it looks EXACTLY like a CHUCK TAYLOR All-Star.
    What good is an anti-branding sneaker that already looks like one of the oldest, most well known brands of sneakers out there?

  • http://wigwambam.org dredre

    Um. Too bad it looks EXACTLY like a CHUCK TAYLOR All-Star.
    What good is an anti-branding sneaker that already looks like one of the oldest, most well known brands of sneakers out there?

  • lidia

    But this plant is anyway a capitalist enerprise! What about some cooperative? Or worker’s factory like Canon in Argentina?

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